This is the first time Honda has changed the 'H mark' significantly since 1981, and the new version will first appear on Series Zero electric models.
- Honda is introducing a new version of its "H mark" logo.
- This new H will appear on future EVs, including the production versions of the recently revealed Series Zero models.
- Honda says it's meant to resemble two outstretched hands.
The Honda logo is undergoing significant changes for the first time since 1981. As part of the reveal of its new Series Zero EV models at CES, Honda showed off a new "H mark" that features a simplified shape and a more modern appearance. The company says the logo is meant specifically to show its commitment to EVs, and said that it will first appear on "next-generation EVs," including the production versions of these Series Zero vehicles scheduled to arrive in 2026.
The new logo does away with the squircle-shaped surround for the H, meaning it's far simpler in execution than the badge we've been seeing on Honda models for some time now. The H itself is also wider and more sharply angled, which Honda says is meant to resemble two outstretched hands.
It seems that we'll have to wait a few years for the first new model to feature the logo, as we expect it will be the production version of the Series Zero Saloon concept that's coming in 2026. In the meantime, Honda's new 2024 Prologue electric SUV, which is based on a GM platform, will still use the old version of the logo. We're also not sure whether any non-EV Hondas will eventually adopt the new H, but Honda has previously laid out plans for EVs and fuel-cell vehicles to make up 40 percent of its new-vehicle sales by 2030, 80 percent by 2035, and 100 percent by 2040.
